Is the Super Bowl the next big opportunity for crypto exchanges?

This year’s Super Bowl comes in a year where cryptocurrency exchanges have been ramping up their marketing efforts (see Crypto.com’s $700 million naming takeover of Staples Center), the Super Bowl stands as a natural opportunity.

Which Super Bowl ad was based on crypto?

The Coinbase ad was hardly the only crypto ad to air. Rival FTX also made its Super Bowl debut with a commercial featuring comedian Larry David, while ads by Bud Light and Turbo Tax also mentioned cryptocurrency. Decrypt has a full rundown of all things crypto taking place during this year's big game.

Is crypto a risky bet?

In the eyes of skeptics, though, crypto remains a risky bet — and the brand that pulls ahead of the pack may as well be the new Pets.com, the doomed Clinton-era dot-com startup that conquered the Super Bowl 20 years ago. In the wake of Sunday's marketing blitz, some struck a dubious tone about the timing and intent of all these commercials.

What crypto firms were most prominent during the football game?

Four crypto firms were most prominent during the football game: Coinbase, COIN 0.33% Crypto.com, eToro, and FTX. Their spots helped lift total crypto ad spending in February to $73 million, according to the research firm MediaRadar.